News & Tips

TRADE SHOW TIPS - TRADE SHOW GRAPHICS

• The 15 foot rule. Make sure all logos and text can be clearly read from a distance of 15 feet (i.e. no squinting required even for us 40 and 50 year olds: )
• Limit bullet points to 10 words or less
• Limit text oriented charts to a headline and 4 bullet points
• Include plenty of visual images to extract emotion and make your exhibit memorable
• Don't scrimp on your company logo. Make sure it’s very very easy to spot even from a long distance away.

TRADE SHOW TIPS - CHOOSING THE RIGHT SHOW

• If it is a new trade show, check with your suppliers, competitors and customers to see if they are supporting it
• Ask the organizers how many visitors they are expecting, how many are from your target market, and what mix of job titles and responsibilities are represented.
• Check out the current list of exhibitors
• Understand your total costs. What are the costs of the booth space and what is included; booth hardware and lighting, flooring upgrades, lead retrieval equipment, trash cans, carpet cleaning, etc
• Examine the show organizes. how long have the organizers been in business, what other shows do they run, and how long have they been running those shows?

TRADE SHOW TIPS - EXHIBITOR INFORMATION MANUALS

All professional trade show organizers supply exhibitors with an Information Manual, which contains all necessary information for successful exhibiting. This is the document that very few exhibitors read! Information Manuals should be read from cover-to-cover.

TRADE SHOW TIPS - BOOTH MANAGERS

Successful exhibitors appoint a booth manager who has prior trade show experience, management support, and the necessary authority to work with all departments in your company regarding the show strategy, staffing, promotions, and procedures.
Booth Managers should be involved in your trade show participation from the formulation of written objectives, right through to the processing of leads, after the show.